1897 Skin Aesthetics is a Lagos-based skincare brand committed to delivering transformative skin solutions rooted in science, nature, and luxury. The brand was created to empower individuals to embrace radiant skin with confidence, using ethically formulated, high-performance products designed for African skin tones and textures. leader in Abuja’s shawarma scene.
In Nigeria’s saturated skincare market, where generic and unregulated brands flood the space, 1897 Skin Aesthetics needed to launch with more than just quality products, it needed a clear identity, a trustworthy presence, and a compelling narrative that reflected professionalism, transparency, and efficacy.
We began by deeply exploring 1897’s core values: clinical integrity, self-care, and beauty empowerment. From there, we developed a distinct brand personality, clean, premium, and intentional, focused on resonating with health-conscious, style-aware audiences.
We created a modern, elegant visual identity and logo that reflected the brand’s sophistication and clinical roots, using minimalist forms, an earthy palette, and typography that blends luxury with clarity.
The brand messaging was crafted to position 1897 Skin Aesthetics as more than a beauty brand, it became a skin confidence partner, with taglines and content emphasizing healthy glow, transformation, and trust.
In addition, we produced a comprehensive suite of marketing materials including product label mockups, promotional content, and a launch campaign roadmap tailored for digital-first rollouts and retail readiness.
We began by deeply exploring 1897’s core values: clinical integrity, self-care, and beauty empowerment. From there, we developed a distinct brand personality, clean, premium, and intentional, focused on resonating with health-conscious, style-aware audiences.
We created a modern, elegant visual identity and logo that reflected the brand’s sophistication and clinical roots, using minimalist forms, an earthy palette, and typography that blends luxury with clarity.
The brand messaging was crafted to position 1897 Skin Aesthetics as more than a beauty brand, it became a skin confidence partner, with taglines and content emphasizing healthy glow, transformation, and trust.
In addition, we produced a comprehensive suite of marketing materials including product label mockups, promotional content, and a launch campaign roadmap tailored for digital-first rollouts and retail readiness.
Following the brand activation, 1897 Skin Aesthetics recorded outstanding results that reflected the strength of its visual identity and strategic positioning. The brand saw a 200% increase in Instagram engagement post-launch, driven by cohesive design, compelling messaging, and elevated brand presence. Its packaging system gained consistent recognition in local retail stores and beauty pop-ups, enhancing shelf appeal and customer recall. The brand also received overwhelmingly positive customer feedback, with many highlighting its polished, professional aesthetic and overall brand clarity. Within the first 90 days, 1897 Skin Aesthetics was invited to participate in three high-profile wellness and beauty expos across Lagos, further validating its credibility and rising influence in the Nigerian skincare and wellness space.
By building a strong and consistent identity, 1897 Skin Aesthetics quickly positioned itself as a premium and trusted skincare brand in a competitive landscape. The clarity in branding, paired with thoughtful marketing materials, allowed the brand to connect emotionally with its audience and drive early sales traction.
At Unlock Idea Digital, we’re proud to have supported 1897 Skin Aesthetics in launching with purpose, power, and presence.
