Leadremit is a fintech platform based in Abuja, Nigeria, built to simplify and streamline the process of international money transfers. With a mission to provide a fast, secure, and affordable way for users to send and receive funds globally, Leadremit focuses on creating financial access for individuals and businesses in Nigeria and beyond.
In a market dominated by complex platforms and inconsistent experiences, Leadremit needed a clean, intuitive, and trustworthy digital interface to win user confidence and stand out. At the same time, the brand required engaging, informative marketing materials that could clearly communicate its value and build trust from first glance.
We began by identifying Leadremit’s core brand attributes: reliability, simplicity, and speed. With that in mind, we developed a seamless UI/UX design tailored for first-time and returning users, ensuring clarity and ease of navigation throughout the platform.
The design system featured a clean, professional layout with intuitive icons, clear call-to-actions, and minimal friction, optimizing every step of the remittance journey.
In parallel, we designed marketing materials including flyers, social media kits, investor decks, and visual communication pieces. These were aligned with the brand’s tone of security, transparency, and user empowerment, and crafted to support product onboarding, promotions, and user education.
Since launch, Leadremit has achieved remarkable growth, including a 40% reduction in user onboarding time due to its clean, guided UI, and a 3× increase in customer sign-ups within the first 60 days of brand activation. The platform has also gained consistent brand recognition across both digital and print touchpoints, seen an improved user retention rate driven by intuitive UX and engaging marketing, and received positive feedback from early users and partners on the clarity, usability, and aesthetics of the platform.
Through effective UI/UX design and strong brand visuals, we helped Leadremit build credibility and drive adoption in a highly competitive space. The streamlined interface, combined with consistent marketing communication, not only made the product more accessible but also built a sense of trust among users, a vital quality for any fintech brand.
